This event is meant to be popular while remaining, at the same time, of the highest quality. To break the elitist relationship between the viewer and the art work is a challenge of major proportions. Thus, the objectives are of primary importance, acting as a guiding light, an outline of the event's realization:

To give the public a significant experience in the discovery
of visual arts;
To create close ties between the public and the artists;
To reach a public of all ages by allowing them to participate
in the creation of art works;
To support the artists in their artistic approach.